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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions (Q116-Q121):

NEW QUESTION # 116
Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A. Apply a fallback metric for revenue tracking.
B. Map the correct campaign events to the revenue metric.
C. Enable cross-channel campaign tracking.
D. Recreate the calculated metric using campaign event types.

Answer: B

NEW QUESTION # 117
What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A. Calculated Metric Based Filter
B. Event Filter by Date Range
C. Dynamic Segment Rule
D. Profile Attribute Assignment

Answer: B

NEW QUESTION # 118
Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A. Enable Identity Resolution and reprocess the customer data.
B. Reassign the campaign to a static data source.
C. Recreate the campaign with a new profile schema.
D. Apply a fallback profile segmentation rule.

Answer: A

NEW QUESTION # 119
Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A. Use Profile Merge Policies
B. Schedule Data Ingestion Checks
C. Apply Event Filters for Specific Actions
D. Enable Real-Time Data Refresh

Answer: A,C

NEW QUESTION # 120
You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A. Email 2 generated the highest click-to-order ratio.
B. Email 4 was the last email clicked before orders totalling $54.3 million.
C. Email 5 is attributed $38.4 million in order value during the attribution window.
D. Email 3 had the greatest average attributed order value per email click.

Answer: C

NEW QUESTION # 121
......

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Test AD0-E608 Pass4sure - AD0-E608 Reliable Real Exam

PracticeVCE Adobe AD0-E608 Exam Dumps and Practice Test Software

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions (Q116-Q121):

Free PDF Quiz 2025 The Best Adobe Test AD0-E608 Pass4sure

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